Experienced Digital Marketing Consultant Specializing in Content, technical writing & LLM
2 decades expertise in content marketing + technical writing
growing revenue by 400%, organic traffic to 40%, + generating thousands per proposal in just weeks
Spend less on ads + get consistent organic traffic with cutting-edge SEO strategies
Engage audiences with campaigns tailored for diverse markets
Convert more with persuasive copy
Maximize sales with funnels that reduce platform spend and maintenance
Earn consistently high views on video content
Get your business or product featured in AI overviews
SERVICES
Content Marketing: Blog, Case Studies, White Papers, Downloadable Guides
Email/Video Marketing: High Click Campaigns, Automation, High-View Videos
Technical Writing: Winning Proposals, Docs, Presentations
Digital Marketing: PPC, analytics, competitor analysis
Training Materials: Educational Documents, Onboarding Guides
Sales Funnels: WordPress, Funnel Design + Building, Landing Pages
SEO, SEM, LLM SEO: Keyword Research, On-Page Optimization, Technical SEO, AI Overviews + Featured Snippets
Conversion Copywriting: Web, Ads, Blog Marketing
REAL CLIENTS, REAL RESULTS
“Jadene’s sales funnel revolutionized customer wayfinding in just weeks—visitors finally understood our value!”
– Mark, tech company director
“Her copywriting cut my ad spend by $4K a month and boosted online sales by 34%; my boutique's website has never been busier.” – April, boutique owner
“Jadene’s content marketing campaign made it easy for members to connect and book events, and generated $75K in revenue for us!” – Lisa, organization founder
“Her proposals increased by an incredible 400% in one quarter —we couldn't believe it!” – Jae, landscape company owner
CERTIFICATIONS AND EXPERTISE
Google Analytics Expert - Skilled in tracking and optimizing performance.
HubSpot Certified: Proven expertise in inbound marketing strategies
Expert in keyword research tools: Drove 40% organic traffic increase + 400% revenue growth.
Expert in keyword research: Drove 40% organic traffic + 400% revenue growth.
Content Marketing Excellence - Proven expertise in business content marketing
Certified Digital Marketer - Trained in comprehensive marketing techniques.
Trained in Business Analysis - Competent in identifying needs and recommending value-add solutions to stakeholders.
Experienced with WordPress: Built and optimized sites for 400% revenue growth.
Mastery of ClickFunnels + Systeme.io for building traffic-converting sales funnels.
Proficient in Google Ads: Optimized
campaigns to save clients $3K/month.
Fluency with Video Marketing: Generating consistent views in the quadruple digits.
Marketing Automation - Literacy with automated marketing tools and strategies.
Effectual with MailChimp: Consistent open
rates of 40% for long-term campaign success.
Capability with Google Search Console:
Efficient utilization for business site monitoring, maintenance, and troubleshooting.
Competency with Ahrefs: Website analysis, competitor research, and keyword research.
Award-Winning Technical Proposals: $75K in 12 months, $12K in 2 weeks.
SAAS/TECH CONTENT MARKETING RESULTS
Quadrupled leads for L.A. tech company by auditing their website, rewriting unclear copy, and optimizing navigation to highlight service benefits
Flagman Telecom came to me in Los Angeles, California, with a request to help them to connect with new customers. After an initial meeting where I talked with them in their offices to learn about their concerns and goals, I recommended that I perform a website audit, rewrite their site copy, and offer website design recommendations.
The main issue I noticed was that their website, which was the primary marketing tool they were using, had confusing navigation, failed to prioritize their call-to-action, and didn't employ clear copy that highlighted benefits of their services and products.
Slashed boutique’s Google Ads spend by 75% ($3K/month saved) and boosted e-commerce conversions by 34% with site redesign and optimized copy
This small women's clothing boutique asked me to figure out why their Google Ads weren't performing and why their e-commerce site wasn't getting as much traffic as their brick and mortar location.
I analyzed the Adwords they were spending $4K/month on and discovered their keywords were not viable. I did proper keyword research for them and rewrote and optimized their ad sets, reducing their spend by 75%.
I also made changes to their website layout and copy that matched their products to their local market, boosting e-commerce conversions by 34%.
Grew membership for a women’s organization by 15% with site redesign and optimized copy, enabling entrepreneurs to network and schedule presentations
This organization asked me to find out why they weren't attracting new members. I performed a site and member audit, completed keyword research for them, redesigned their website, and rewrote their site copy to optimize their online presence to speak to their target audience of women entrepreneurs.
Membership began to grow after implementation, and existing members used the newly designed site to schedule spotlight presentations for their own businesses, check monthly meeting details, contact the owner, and network with each other.
Increased landscape company revenue by 400% in one quarter and organic traffic by 40% through WordPress site optimization and keyword research
I took a community college workshop in digital marketing, analyzed the WordPress website I'd built, worked with a keyword research tool, and optimized the site copy.
Results included:
- Grew revenue by 400% in one quarter.
- Increased organic traffic to 40%.
Secured $12K for a corporate client with a high-impact proposal crafted in 2 weeks, leveraging writing, storytelling, and presenting expertise
I designed this brand logo and materials around its concept by doing keyword research and building first a WordPress site and then migrating the site over to a sales funnel platform, rebuilding all of the pages from scratch.
The brand secured multiple exhibits, including a six month placement at the Port of Portland, where the artwork was viewed by millions of visitors. I also wrote a proposal for this brand that secured $12K in funding for advanced training. The brand was approached to speak before an audience in Los Angeles County and sold out of its inventory.
TECHNICAL WRITING SAMPLES
Download my sample white paper on enhancing climate adaptation in desert regions. Explore strategies, best practices, and case studies tailored to arid environments.
Click to securely download this free sample and gain valuable insights for your climate resilience projects.
Download my sample white paper on the future of voice-activated systems, covering design principles, NLP challenges, and emerging trends.
Click to securely download this free sample and gain insights for your voice technology projects.
Download my sample white paper on maximizing ROI with integrated content marketing and SEO for small businesses. Gain proven strategies and case studies to boost growth and conversions.
Click to securely download this free sample and improve your marketing results.
CASE STUDIES
Driving Revenue through Targeted Technical Writing and Digital Marketing
Client: Ecological Desert Restoration Company
Challenge:
The client aimed to attract qualified, warm leads interested in restoration services without spending on paid advertising. They required persuasive, technically accurate proposals and follow-up communications to convert organic inquiries into contracts.
Technical Writing and Marketing Role:
Developed a compelling, scientifically grounded technical proposal tailored to desert restoration challenges relevant to Alpine’s environment.
Created targeted email campaigns to engage leads generated organically through SEO-optimized website content, using personalized messaging to nurture prospects.
Produced educational white papers and digital content establishing the client as an authority, driving inbound interest without ads.
Outcome:
Attracted warm leads solely through organic digital marketing and SEO efforts, with zero ad spend.
Converted initial leads into signed agreements and thousands in revenue via effective email nurture campaigns.
Secured several thousand dollars in contract revenue through the technical proposal’s clear and persuasive communication.
Demonstrated the power of integrating precise technical writing with digital marketing to support client growth and revenue.
Reducing Ad Spend Waste through Strategic SEO and Ad Copy Optimization
Client: Regional E-commerce Retailer
Challenge:
The client faced excessive ad spend with low conversion rates, which my analysis determined was due to unfocused targeting and generic ad copy. My objective was to reduce wasted budget while increasing the quality of traffic and leads.
Role and Approach:
Performed an in-depth SEO audit and keyword analysis to identify high-intent, low-cost search terms relevant to the client’s products.
Developed targeted, compelling ad copy designed to resonate with the identified audience and improve click-through and conversion rates.
Made design recommendations to align landing page content with revised ads, ensuring a cohesive user experience and clearer calls to action.
Outcome:
Achieved a monthly reduction of $4,000 in wasted ad spend by eliminating poor-performing keywords and optimizing ad relevance.
Increased the proportion of qualified traffic and improved lead quality, contributing to better ROI.
Enabled the client to reallocate advertising budget to other projects and business needs.
Demonstrated how focused SEO and persuasive ad copywriting can significantly cut costs and improve campaign effectiveness.
Quadrupling Revenue through Keyword Research and Site Optimization
Client: Regional Landscape Services Company
Challenge:
The client’s website was inactive in terms of lead generation and revenue, with no advertising or organic traffic driving visitors. The site was essentially dormant, failing to attract potential customers.
Role and Approach:
Performed comprehensive keyword research to identify high-intent, locally relevant search terms.
Optimized website content, structure, and on-page SEO elements to target these keywords and improve search engine visibility.
Enhanced user experience through improved navigation, clear calls to action, and engaging content.
Implemented analytics to monitor traffic growth and conversion performance.
Outcome:
Organic traffic increased to 40% of total site visits within one quarter.
The client’s revenue grew by 400%, transitioning from zero to significant income.
The website became an active lead generation tool without any paid advertising.
Established a sustainable digital foundation that supported ongoing business growth and visibility.
About My Featured Digital Marketing Portfolio Projects
This sampling of projects from my digital marketing portfolio demonstrates how my 20 years of experience in content marketing, SEO, and website development have delivered measurable results for small businesses and corporate clients. This collection highlights my ability to craft strategies that drive growth, from quadrupling revenue to drawing in 40% organic qualified leads to securing $12K in proposal wins within two weeks. Each project in my digital marketing portfolio reflects regional expertise and tailored storytelling for diverse audiences.
My digital marketing portfolio showcases five transformative projects that highlight my expertise.
E-Commerce SEO Boost: I improved user engagement by 50% through optimized navigation and compelling calls-to-action—one of the standout results featured in my digital marketing portfolio.
Ad Spend Optimization: I cut advertising costs by 75% and boosted conversions by 34% using data-driven targeting strategies, a key highlight in my marketing work.
Membership Growth: I grew membership by 25% by enhancing the online presence and adding strategic networking features, demonstrating the kind of performance showcased throughout my portfolio.
Revenue Surge: I drove a 400% increase in revenue in just one quarter by refining site copy and increasing traffic—results that reflect my ability to deliver measurable growth through digital strategy.
Lead Generation Win: I quadrupled qualified leads and secured $12K from a two-week proposal campaign, adding another strong case study to my digital marketing credentials.
Why My Digital Marketing Portfolio Sets Me Apart
In today’s crowded contracting space, results aren’t enough—you need transparent proof, consistent impact, and versatility. That’s what my digital marketing portfolio shows I can deliver. Every project I include has been selected not just for the numbers, but for its strategic relevance, adaptability, and its ability to solve real-world business challenges.
What Makes Me Different
20 Years of Diverse Experience: From SaaS startups to local boutiques and nonprofits, I’ve built campaigns and systems that scale. My portfolio shows how I adapt messaging, platforms, and strategy depending on the audience—whether it’s content marketing, SEO, site funnels, or paid media.
Measurable, Story-Based Outcomes: Each case study doesn’t just talk about what was done, but why and how. You’ll see before-and-after metrics (traffic, conversions, revenue), plus insights—what was working poorly before, what we changed, and why those shifts made the difference.
Tangible Growth and Efficiency: I don’t just increase numbers—I aim to maximize ROI. Whether that’s cutting ad spend by 75% while boosting conversions, or reworking site copy to more than quadruple revenue, my digital marketing portfolio shows cost‑savings, efficiency, and growth in balance.
Strategic Storytelling & Clarity: My clients often tell me that one of their biggest pain points was messaging—not being clear enough, not speaking to audience needs. My projects include overhauls of navigation, calls-to-action, and content that “cuts through the noise.” That clarity is a pattern you’ll find in every piece of this portfolio.
What You Get When You Work With Me
Ready‑to‑Deploy Strategy: I bring playbooks, audits, content calendars, and keyword plans—so once the contract starts, we hit the ground running. No fluff, no filler.
Data‑Driven Adjustments: I believe in continuous learning. Traffic trends, keyword performance, ad spend—these are monitored closely. I tweak according to data to keep momentum high.
Personalized Attention & Collaboration: With contractors, one common complaint is lack of access or unclear communication. I make sure you understand what’s going on at every stage—with regular updates, transparent reporting, and collaborative checkpoints.
Conclusion
Key Takeaways
This portfolio highlights proven expertise in SEO, content strategy, analytics, and performance-driven marketing. From building data-informed campaigns to optimizing engagement and ROI, each project reflects a focus on measurable growth and long-term client success.
If you’re looking for a results-oriented digital marketer to help grow your business, let’s connect. Feel free to explore the projects showcased here, leave a comment with your feedback, or share this portfolio with others. To stay updated on new case studies and insights, subscribe or reach out directly.
With 20 years in content marketing, SEO, and funnel development, Jadene has quadrupled leads, secured dozens of $3K-$12K proposals, and driven consistent 500-7,500 YouTube and Facebook views, specializing in content creation and optimization for SaaS/tech websites, ads, social, video, and email.
Reach Out for Results-Driven Content Solutions
ALTERNATIVELY
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She always responds in a timely manner and is happy to answer questions and provide the support you need.
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